Dave Kovar's Blog

Tips and Insights for Martial Arts Industry Professionals

School Self Analysis

Posted on | June 15, 2010 | No Comments

It is important for us to remember that our students have a lot of options when it comes to where they spend their time and money. And they will always have enough time and money for the things most important to them. One of our jobs for every time they leave is to make sure our students think, “Wow!! That was great, I’m so glad I went to class!!”

Let’s discuss what makes this possible. The first thing to remember is there is more to it than just teaching a great class. It starts from the moment your students enter your parking lot until the moment they leave the school and every moment in between. My good friend, Kyoshi Tom Clifford, talks about the Red, White & Blue Theory for Success in the Martial Arts.

  • Red – stands for the “Red Carpet Treatment” and refers to the importance of having an incredibly inviting atmosphere.
  • White – stands for the “White Glove Theory” and refers to having an immaculately clean school; impeccably well-groomed instructors; and a “G” rated environment.
  • Blue – stands for “Blue Ribbon Customer Service” and refers to delivering all you’ve promised and more.

    • With that said, I challenge you to rate your school from 1 – 10 in the following areas:

    1. Location
    ____Adequate # of parking spaces
    ____Accessibility from the street
    ____Lighting
    ____Cleanliness
    ____Safety
    ____Exterior appearance of the building

    2. First Contact
    ____Odor
    ____Professional appearance
    ____Greeting
    ____Positive energy

    3. Class
    ____Friendliness of Instructors
    ____Appearance of the floor
    ____Parent Interaction
    ____Safety
    ____Instructor/Student relationship
    ____Progress recognition
    ____Class planning

    4. Post-Class
    ____Announcements and Handouts
    ____Class to class transition
    ____Between class crowd control
    ____Exit traffic flow

    Tally up your scores and see where you are weak. What can you do to strengthen those weaknesses?

    Category: Industry Tips (Written)

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    About Dave Kovar

    Mr. Kovar has been teaching Martial Arts professionally since 1978. Dave is a multi-style Black Belt who has been committed to ever-improving his Martial Arts skills. He updates this blog to provide tips and insights to martial arts instructors around the country. To learn more, click here.

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