HOW TO BE A TEAM PLAYER
There are few things more important to the long term success of a martial arts school than having a cohesive team. When a team is working well together, more gets done and the process is more enjoyable. In essence, everybody benefits.
Following are some general guidelines that will help you keep your team in the flow.
Be [...]
Internal Referrals
Few people would argue that the best source of referrals is word-of-mouth from existing students. Of course, people are only going to talk up your school when they are excited about training. So remember, the number of potential referrals is in direct relationship to the quality of your program. If you are [...]
How to handle the “I’m-taking-a-break-for-soccer” line
Every one of us has had our share of students that quit because of a sport. Most tell us that they will be back after the season, but we know that this is rarely the case. When the season is complete, it takes a lot of effort to get back into the routine of Martial [...]
School Self Analysis
It is important for us to remember that our students have a lot of options when it comes to where they spend their time and money. And they will always have enough time and money for the things most important to them. One of our jobs for every time they leave is to make sure [...]
Parent Orientation for Junior Beginners
In this post, I would like to share an outline with you that we use to help educate parents of our Junior students on how they can maximize the value of our program. You will see a lot of similarities between this one and the Little Dragon (4 to 6 year-olds) post.
The goal of our [...]
Parent Orientation for 4 to 6 year old students
In this post, I would like to share an outline with you that we use to help educate parents of our 4 to 6 year old students on how they can maximize the value of our program.
Parent Orientation for Little Dragons (Ages 4-6)
I. The Little Dragons program is not designed to develop a [...]
The Core Principle of the Black Belt Club
Offering membership in a Black Belt Club or a similar designation in your school is a powerful tool that can be used to dramatically increase retention. I’m often asked about how we do our Black Belt Club. What kind of a discount do members get on retail? Do they have a special [...]
That’s What I Like About You
As you know, a martial arts teacher can have a very influential role in a student’s life. Therefore, it is very important that we use our influence for the betterment of our students and that our messages are always positive and uplifting. Here’s a technique that is fun and can have some amazing results. We [...]
Why Every Parent Should Have Their Child Learn Martial Arts
This month I wanted to share with you a campaign that we are in the process of rolling out in the Sacramento area. We are trying to send out a clear message to our community as to why every child should learn Martial Arts. This concept is nothing new; we have all been doing this [...]
The Value of Statistics
Every well run business, regardless of the industry, has specific methods for tracking the trends of their business. It is their way of keeping score, letting them know how they’re doing and where they can improve. The martial arts industry is no exception. Keeping solid statistics is vital to the growth of your [...]
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