How Many Belt Promotions Have You Done At Your School?
How many belt promotions have you done at your school? If you’ve been in business for a while, you know the belt promotion drill so well you could probably run a belt promo in your sleep. And that’s the problem. You’re so familiar with doing this, that it’s easy to do it on auto-pilot. But [...]
Five Core Beliefs
I am blessed to be martial arts professional. Although it can be extremely challenging, the rewards are worth every bit of the hard work. In order to have the maximum impact on my students today, I always remember that, first and foremost, I am a martial artist. I strive to be the person that my [...]
What If Chuck Norris Visited Your School?
The general manager of Kovar Systems, Mark Seidman, put the following piece together for one of our staff meetings. It is so good that I had to share it with all of my school owner friends. Imagine for a moment that you just found out that Chuck Norris is in your city shooting some scenes [...]
Internal Referrals
In my travels and communications with school owners, I frequently get asked what’s the latest and greatest marketing strategy that we’re using in our schools to generate new members. I love hearing that because I believe strongly that it is important to pay attention to what’s going on outside of the dojo. It’s exciting because [...]
How to Get to the Next Level
This month, I would like to discuss 7 steps that can help you get to the next level in any endeavor. Here are the seven steps and some thoughts for applying them to increase your enrollment: 1) Start by acknowledging and accepting where you are – This is pretty easy when it’s about something that [...]
The Will and the Skill
Although I have been doing instructor training seminars at other schools for several years now, it is usually something that I only do a few times a year. This year is different. I will remember 2011 as the year of the Instructor Boot Camps. As of this writing, I have done 23 of these events for [...]
That’s ridiculous…no one keeps students for 10 years!!
That’s what we heard when we brought this up at a meeting of school operators. But as a matter of fact, you can keep students for 10 years. Here are the keys to getting students to train with you for a decade or more: 1) Believe they will train with you for 10 years. This [...]
Tips for Summer Success
AM Classes for kids: Before you know it, your younger students will be on their summer break from school. Parents will be looking for things for them to do. So, this brings us to one of the big questions we face all year: Do we add AM classes to our schedule? We believe the answer is [...]
Why is now the perfect time for Martial Arts?
With instructor boot camps scheduled all over the country, I am doing a lot of traveling this year. I love visiting schools and meeting instructors. For the most part, there seems to be a real sense of family among instructors at these events, and a sense of congruency about our professional mission. We are uniquely [...]
Phone Skills Basics For Lead Follow Up
When you call a lead back, the first 20 seconds of that call are vitally important. This is their first personal contact with you and whether they know it or not, they are highly focused on how you sound. Notice that we didn’t say that they’re highly focused on “what you say.” The meaning of [...]
keep looking »About Dave Kovar
Mr. Kovar has been teaching Martial Arts professionally since 1978. Dave is a multi-style Black Belt who has been committed to ever-improving his Martial Arts skills. He updates this blog to provide tips and insights to martial arts instructors around the country. To learn more, click here.
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